Question 1

How long does it take to set up a LeadConverter?

Accepted Answer

Setup is quick and straightforward. LeadConverter is added to your website through a simple iframe embed (one line of code), so there’s no complex development required. Most clients go live within 3-5 business days depending on configuration and design preferences.

Question 2

How should we announce LeadConverter to our customers?

Accepted Answer

When LeadConverter goes live, it’s best to announce the new experience across your marketing channels so customers and potential customers are aware of their ability to easily explore build options directly on their property. Many builders launch with a simple email announcement, homepage banner, and social post explaining that customers can enter their address and instantly visualize designs on their lot. Highlighting this capability helps drive early engagement and encourages visitors to try the tool. Example messaging: “See what you can build on your property instantly.”

Question 3

How can we promote LeadConverter on our website?

Accepted Answer

To get the most value from LeadConverter, make it easy for visitors to find and try the tool. Many companies promote it through: homepage banners, dedicated landing pages, navigation links, paid ad landing pages, clear calls-to-action such as “See Designs on Your Lot” or “VIsualize Your Dream Build on Your Property” help encourage visitors to interact with the tool and increase engagement.

Question 4

Can we guide users when they first open the LeadConverter?

Accepted Answer

Yes. Many clients add a short splash screen or intro video the first time someone opens the tool. This helps explain the experience and encourages visitors to enter their address. The splash screen can be configured to appear only on the first visit (or every visit depending on preference/needs), allowing returning users to jump straight into the tool.

Question 5

How does LeadConverter help generate better leads?

Accepted Answer

LeadConverter allows potential buyers to explore their property and project options before contacting your team. By the time they reach out to you, they often already understand: - Whether their property is suitable - What designs may fit their lot - What possibilities exist for their project This means your team spends less time qualifying inquiries and more time speaking with high-intent prospects ready to move forward.

Question 6

Can we collect payments or secure pricing through LeadConverter?

Accepted Answer

Yes. LeadConverter includes an optional Pay Now feature that allows you to collect payments directly through your website. This can help customers lock in special online pricing or reserve services, confirming genuine intent while reducing manual follow-ups and back-and-forth communication.

Question 7

What happens to the inquiries we already receive from our website?

Accepted Answer

LeadConverter captures every inquiry and sends instant notifications, helping you respond faster even if requests come in after hours. You can also configure automated responses, allowing prospects to receive an immediate reply while you follow up at a convenient time. This ensures no opportunity is missed while helping you manage inquiries more efficiently.

Question 8

Can we track lead activity and engagement in LeadConverter?

Accepted Answer

Yes. LeadConverter includes an Integrated Lead Dashboard with detailed analytics, allowing your team to monitor engagement and understand how visitors interact with the tool. The dashboard provides visibility into key metrics such as: how many visitors opened LeadConverter, Total Leads captured, Build Intent Leads Marketing Qualified Leads, Sales Qualified Leads, Daily active users and usage trends You can also analyze: - Conversion rates from portal usage to qualified leads - Lead activity by account, segment, region, state, or country - Engagement trends such as address lookups and property exploration This level of visibility helps teams understand how visitors move from initial exploration to qualified opportunity, allowing you to track the effectiveness of LeadConverter and your marketing efforts.

Question 9

Can we nurture or retarget visitors who use LeadConverter?

Accepted Answer

Yes. Because LeadConverter captures visitor information during the experience, many clients use this data to continue engaging prospects even after they leave the website. Builders often use LeadConverter data to: - Send targeted email follow-ups - Run retargeting campaigns - Send direct mail such as postcards or flyers - Prioritize outreach to visitors who have already shown build intent Since these prospects have already explored their property and design possibilities, outreach tends to be more relevant and timely, helping teams convert engaged visitors into active projects.

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