Privacy Policy
Effective Date: 25 May 2026 | Applies to: canibuild.com/en-us/
1. Introduction
Canibuild, LLC (“Canibuild,” “we,” “us,” or “our”) operates the website located at canibuild.com/en-us/ (the “Site”). This Privacy Policy explains how we collect, use, disclose, and protect information about visitors and users of the Site, including information collected through tracking technologies we deploy for advertising and analytics purposes.
This Policy applies only to the Site and not to our subscription platform (app.canibuild.com) or any third-party websites accessible via links from the Site.
By visiting or using the Site, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with our practices, please discontinue use of the Site.
2. Information We Collect
2.1 Information You Provide
When you interact with forms, contact us, or request access to our services, we may collect:
Contact Data: name, company name, email address, phone number, mailing address
Demographic Data: zip code, state, industry type
Communications: messages, support requests, or feedback you submit to us
2.2 Information Collected Automatically
When you visit the Site, we and our third-party partners automatically collect:
IP address and approximate geolocation
Browser type, version, and operating system
Pages visited, time spent, referral URLs, and clickstream data
Device identifiers and session information
This information is collected through cookies, pixels, and similar tracking technologies described in Section 3.
2.3 Information from Third-Party Advertising Platforms
When you arrive at our Site via an advertisement, third-party advertising platforms may share click-ID data with us so we can attribute your visit to the relevant campaign. Specifically:
Platform | Data Collected & Purpose |
Meta (Facebook/Instagram) | Click ID transmitted via _fbc cookie; used to match ad clicks to conversions |
Google Ads | Click ID transmitted via gclaw cookie; used to attribute conversions to Google campaigns |
Click ID transmitted via cb_li_click_id cookie; used to attribute conversions to LinkedIn campaigns | |
HubSpot | Form submission data and contact tracking via HubSpot tracking script |
3. Tracking Technologies & Cookies
3.1 Technologies We Use
We use the following tracking technologies on the Site:
Technology | Purpose |
Meta Pixel | Tracks Site visits and ad conversions; sends data to Meta for attribution and audience targeting |
Google Ads Tag | Tracks ad clicks and conversions; sends data to Google for attribution and remarketing |
LinkedIn Insight Tag | Tracks visits from LinkedIn ad campaigns; sends data to LinkedIn for attribution and audience targeting |
HubSpot Tracking Script | Captures form submissions, page visits, and contact activity; stores data in HubSpot CRM |
Session/Functional Cookies | Used by the Site to maintain preferences and improve your browsing experience |
3.2 Cookies We Set
The following first-party and third-party cookies may be stored in your browser:
Cookie Name | Details |
_fbc | Meta | Stores Meta ad click ID for conversion attribution | Expiry: Up to 365 days |
gclaw | Google | Stores Google Ads click ID for conversion attribution | Expiry: Up to 365 days |
cb_li_click_id | canibuild/LinkedIn | Stores LinkedIn click ID for conversion attribution | Expiry: 365 days, unless a longer retention period is configured and disclosed through our cookie banner or consent management platform |
HubSpot and other operational tools may also set session, analytics, functionality, and consent-related cookies, which may include cookies such as hstc, hubspotutk, hssc, hssrc, cf_bm, __cfuvid, and similar cookies depending on the Site configuration. These cookies are used for purposes such as tracking visitors, managing sessions, deduplicating contacts, bot protection, consent management, and Site functionality. The specific cookies used, their purposes, and their retention periods may also be described in our cookie banner or consent management platform. You can review and manage cookies via your browser settings.
3.3 How We Use Tracking Data
We use data collected through tracking technologies to:
Measure the performance of our advertising campaigns (ad attribution)
Build and serve targeted advertising audiences on Meta, Google, and LinkedIn
Understand how visitors interact with the Site (analytics)
Match website visitors to contact records in our CRM (HubSpot)
Improve our marketing, product, and sales operations
4. How We Use and Share Your Information
4.1 Our Use of Your Information
We use the information we collect to:
Respond to inquiries and provide information about our services
Process and fulfill requests for access to canibuild’s platform
Send marketing communications (where you have not opted out)
Attribute leads and conversions to the correct advertising channels
Improve the Site and our products
Comply with legal obligations
4.2 Sharing with Third Parties
We share data with the following categories of third parties:
Recipient Category | Details |
Advertising Platforms | Meta, Google, LinkedIn — receive ad click and conversion data for attribution and audience targeting purposes |
CRM / Marketing Automation | HubSpot — receives contact and behavioral data to manage leads and marketing communications |
Service Providers | Hosting, analytics, and operational vendors who process data on our behalf under contractual confidentiality obligations |
Legal / Compliance | Courts, regulators, or law enforcement when required by law or to protect our rights |
We do not sell your Contact Data or Financial Data for monetary consideration or to data brokers. However, as described above, our use of advertising pixels, cookies, and similar tracking technologies may constitute “sale,” “sharing,” or processing for targeted advertising under certain privacy laws. You may opt out as described in Section 5.2. We do not share text messaging opt-in data or consent with any third party.
5. US State Privacy Rights
This section addresses consumer rights under CCPA/CPRA (California), VCDPA (Virginia), CPA (Colorado), CTDPA (Connecticut), TDPSA (Texas), and similar state laws.
5.1 Your Rights
Depending on the US state in which you reside, you may have the following rights regarding your personal information:
Right to Know: the categories and specific pieces of personal information we have collected about you
Right to Delete: request deletion of personal information, subject to certain exceptions
Right to Correct: request correction of inaccurate personal information
Right to Opt Out of Sale or Sharing: opt out of the sale or sharing of your personal information for cross-context behavioral advertising (see Section 5.2)
Right to Limit Use of Sensitive Personal Information: where applicable
Right to Non-Discrimination: we will not discriminate against you for exercising any of these rights
5.2 Do Not Sell or Share My Personal Information
Under California law (CCPA/CPRA) and similar state laws, sharing personal information with third-party advertising platforms (such as Meta, Google, and LinkedIn) for cross-context behavioral advertising may constitute “selling” or “sharing” personal information.
OPT OUT | To opt out of the sale or sharing of your personal information, click the “Do Not Sell or Share My Personal Information” link in the footer of canibuild.com/en-us/,use any privacy choices link or consent management tool made available on the Site, or email your request to support@canibuild.com with the subject line “Privacy Opt-Out Request.” |
When you opt out, we will disable the advertising tracking technologies described in Section 3.1 for your browser session and forward your opt-out signal to Meta, Google, LinkedIn, and HubSpot where technically possible. Where required by applicable law, we will also honor recognized browser-based opt-out preference signals, such as Global Privacy Control, as a request to opt out of the sale or sharing of personal information or processing for targeted advertising.
This link or privacy choice mechanism may be presented based on your location or other technical settings. Residents of other states may still contact us at support@canibuild.com to request that we limit sharing of their data.
5.3 How to Submit a Request
To exercise any of the rights described in Section 5.1, you may:
Email: support@canibuild.com with the subject “Privacy Request”
We will respond to verifiable consumer requests within 45 days, with an option to extend by a further 45 days where reasonably necessary
We may need to verify your identity before processing your request
If we deny your request, you may appeal our decision by emailing support@canibuild.com with the subject line “Privacy Appeal.” We will review and respond to your appeal within the time required by applicable law. If your appeal is denied, we will provide information on how you may contact the applicable state attorney general or privacy regulator, where required by law.
6. EU, UK, and Quebec Visitors
If you are visiting this Site from the European Union, United Kingdom, or Quebec, Canada, please note:
We do not specifically target visitors from these jurisdictions through the US site.
If you access this Site from the EU, UK, or Quebec, you will be presented with a consent banner before any tracking technologies are activated. Tracking tags will not fire until you provide affirmative consent. You may reject non-essential tracking technologies and may withdraw or change your consent at any time through the cookie banner, consent management tool, or other privacy choices mechanism made available on the Site.
If you believe our data practices affect your rights under GDPR, UK GDPR, or Quebec Law 25, please contact us at support@canibuild.com.
7. Data Retention
We retain personal information for as long as necessary to fulfil the purposes described in this Policy, comply with legal obligations, resolve disputes, and enforce our agreements. Advertising click IDs stored in cookies persist for up to 365 days from the date of last interaction. You may delete cookies from your browser at any time.
8. Data Security
We implement reasonable administrative, technical, and physical safeguards to protect personal information from unauthorised access, disclosure, alteration, or destruction. However, no internet transmission or storage system is completely secure. If you believe your information has been compromised, please contact us at support@canibuild.com.
You must promptly notify us if your account credentials are lost, stolen, or used without permission.
9. Children’s Privacy
The Site is not directed at children under the age of 16. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us at support@canibuild.com and we will promptly delete it.
10. Phone & Text Message Communications
By engaging with canibuild’s customer support or sales team via phone, you acknowledge that calls may be recorded for quality assurance and training purposes.
Mobile information (including text messaging opt-in data and consent) will not be shared with third parties or affiliates for marketing or promotional purposes. To stop receiving SMS communications, reply STOP to any message.
11. Third-Party Links
The Site may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites. We encourage you to review the privacy policies of any third-party sites you visit.
12. Changes to This Policy
We reserve the right to update this Privacy Policy at any time. When we make material changes — particularly changes that affect your rights or how we use your data — we will update the “Effective Date” at the top of this page. We encourage you to review this Policy periodically. Continued use of the Site after any update constitutes acceptance of the revised Policy.
13. Contact Us
For questions, concerns, or to exercise your privacy rights:
Contact Type | Details |
Company | Canibuild, LLC |
support@canibuild.com | |
Website | canibuild.com/en-us/ |
Privacy requests | Subject line: “Privacy Request” |